mām eva nairapekṣyeṇa bhakti-yogena vindati bhakti-yogaṁ sa labhata evaṁ yaḥ pūjayeta mām
WORD BY WORD
TRANSLATION
But one who simply engages in devotional service with no consideration of fruitive results attains Me. Thus whoever worships Me according to the process I have described will ultimately attain pure devotional service unto Me.
PURPORT
The previous two verses were spoken by the Lord to attract those interested in fruitive results, and now the ultimate purpose of worshiping the Lord is described. The ultimate goal in life is Lord Kṛṣṇa Himself. Love for the Lord is the highest bliss, although ordinary people cannot understand this.
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